Onchain Audience Segmentation in seconds: Disco’s Segment Builder

Introducing the Segment Builder, a tool that transforms raw wallet addresses into strategic insights, empowering growth leaders and founders to make informed decisions about a group of users with shared characteristics. Whether evaluating user behavior post-TGE or planning an upcoming campaign, the Segment Builder provides clear, actionable insights to make more efficient business decisions.

To get started with the Segment Builder, upload a set of wallet addresses to access insights including:

1. Top Tokens and NFTs Held: A comprehensive breakdown of the most popular tokens and NFTs among this audience. For instance, if the cohort of addresses holds significant amounts of $ARB, $OP, or stablecoins like $USDC, you can customize your messaging or product features to align with their preferences. The screenshot above illustrates this information, with bar charts highlighting top assets across multiple chains.

2. Top Chains: Understanding the chains where users are most active allows easier resource concentration where engagement is highest. Whether it’s Arbitrum, Base, Ethereum, or Optimism, the Segment Builder reveals the protocols that matter most to this group of addresses. This insight is particularly useful when deciding allocation of marketing spend or prioritization of ecosystem partnership. This visual breakdown by chain gives an at-a-glance view of where user activity is concentrated.

3. Legit Score: Ensuring the authenticity of your audience is crucial, especially when planning high-value campaigns. Our Legit Score filters out suspicious or low-activity addresses, helping you focus on real users. The scoring system is straightforward—highlighting risk levels and providing you with confidence that your segment is authentic and engaged.

How These Insights Impact Business Decisions

Growth leaders and founders typically leverage the Segment Builder when they need clear insights to optimize their strategies:

• Post-TGE Analysis: After your token generation event, understanding how and where users interact onchain is crucial. For example, if the data shows that a significant portion of your segment is active on Arbitrum and holds governance tokens, you might prioritize launching governance-related features or staking programs on that chain.  
• Targeted Campaigns: Imagine you’re launching a targeted airdrop. By analyzing the tokens your segment holds, you can design more relevant incentives. If users in your segment are heavily involved in specific NFT ecosystems, a reward program aligned with those interests will drive stronger engagement and adoption.
• Resource Allocation: Deciding where to invest time and budget becomes easier with clear data on user activity. The Segment Builder’s insights guide you on whether to invest more in building features for a specific chain or to focus on partnerships in ecosystems where your segment is most active.

Stay tuned for more updates as we roll out these exciting new ways to efficiently and easily understand and engage your onchain audience. The future of scaling communities onchain growth is here, and it’s more intelligent, more connected, and more actionable than ever before.

Book a demo of the Segment Builder to receive custom insights about your onchain ecosystem here.