Web2 businesses thrive on massive data engines, continuously collecting and analyzing data to thoroughly understand their customers and optimize their business operations. While some of these practices have violated user data privacy rights and explicit laws, the concept of utilizing data to understand customers is not going anywhere. In fact, data-driven customer acquisition is crucial for any business to achieve profitable scale; an ongoing challenge for blockchain businesses and an obvious opportunity for our team at Disco.
Traditional web2 applications have long relied on a plethora of data points and sophisticated analytics tools to understand their users. In contrast, the decentralized nature of blockchain technology means that user data is scattered across various chains and platforms, often anonymized by default. The primary challenges include:
Blockchains are touted for immutable, permissionless documentation, yet few resources have gone into building truly scalable audiences, incorporating onchain data to define and organize user segments across data platforms, blockchains, protocols, or data standards.
With Disco, app developers can now:
Disco aggregates onchain data from multiple major blockchain ecosystems, including Ethereum, Optimism, Arbitrum and more. Uniting multiple sources of data that describe similar, or even the same, users allows developers to view a holistic picture of user activities across different platforms, incorporating offchain data where relevant as well. By logically organizing this data, Disco empowers ecosystem builders as they:
Chains where recipients are most active: It shows the %age split of the chains based on their onchain activity.
For example, NFT lending platforms (such as NFTFi or Arcade.xyz) can use Disco to aggregate data about users who engage in NFT lending and borrowing across multiple chains. This data can help these platforms understand user preferences for certain types of NFTs, their borrowing habits, and repayment behaviors, enabling them to tailor their offerings to better meet user needs.
Disco leverages verifiable credentials to provide a more accurate picture of user qualifications and capabilities. Disco’s dashboards make it easy to understand your ecosystem’s:
By aggregating and interpreting more than simple token holdings alone, Disco makes it easy to coordinate more interactions than simple token transfers. These more sophisticated capabilities include:
Campaign Audience: It shows a single view of a campaign collector’s Risk Level and legitimacy level.
Disco employs machine learning models that can support partners, such as ecommerce and NFT lending platforms, to analyze user interactions to detect trends, such as increasing demand for certain types of NFTs as collateral. This insight can help them adjust their lending policies and develop new financial products that cater to current market demands. These platforms can also issue credentials to users based on their lending and borrowing history, which enable easy discovery and matching with relevant offers from other brands. These credentials can help service platforms identify trustworthy borrowers with a good repayment track record, allowing them to offer better loan terms or faster approval processes to these users. This data can also act like a universal captcha, illuminating the personhood of the user based on the cost and complexity of their actions over time. Overall, the use of more nuanced data enables services and brands to more easily identify high-value users, offer exclusive benefits, and increase retention and loyalty.
Common NFTs, Tokens and Assets: It shows Top NFTs and Tokens held by users.
Machine Learning and Advanced Analytics
Disco’s continuously evolving machine learning models help in interpreting complex onchain data. These models can:
Understanding your audience through Disco’s tools makes it easier to understand their priorities, interests, decision-making criteria and opportunities for interaction.
What does building utility around user preferences and data really look like? Today at Disco, we support our partners to pursue:
Join the Party
In the competitive landscape of applications and services, understanding your audience is not just beneficial—it’s essential. Disco.xyz equips app developers and ecosystem builders with the tools and insights needed to navigate the complexities of onchain data and gain a comprehensive understanding of their audiences.
To get started with Disco today, say hello to our sales team at tom@disco.xyz.
See you onchain!
-Evin
Founder, Disco.xyz